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TEXERE's Art-Deco-Project

Art Deco Scarves made by students of Afol Moda-Milano

The students of the "Digital Textile Design" course at Afol Moda-Milano, directed by Renata Pompas, have been taking part in the TEXERE project "Celebrating the Centenary of Art Deco" by presenting scarves in cotton jersey. They were printed by the inkjet printing company M & B Print, from their drawings which interpreted the Art Deco motifs in a contemporary way.

Simona Musmeci

Alex Stefanini

Nadia Grechina

Mahjub Ghasemi

Sabrina Nuciforo

Sabrina Nuciforo

Paris was the birthplace of Art Deco, after the Ballets Russes of Sergei Diaghilev burst on the scene with their designs and flat vivid colours typical of Slavic art, captivating the international Úlites. The fabrics were mostly stylized designs of Raoul Dufy and Iribe to represent this style: a decorative version of Cubist and Futurist art movements with Fauves colors, which were in contrast to the soft and sinuous lines of Art Nouveau, with a hymn to modernity made of geometric, broken shapes, sharp corners, zigzag lines and dynamic compositions.
In Italy, Art Deco did not develop a national style, but it imported the French fabrics and made some occasional interpretation of them. However, while architecture, furniture design, glass and ceramics, sculpture, graphic arts and advertising showed themselves sensible to the Art Deco style, the prevalent fabrics inspiration was addressed to "national historical styles" promoted by Fascism. Apart from the isolated case of Fortunato Depero - who with his wife Rosetta produced his "House of Art" fabrics and tapestries - the other aesthetically "modernist" samples of fabrics can be found in the collaboration of architects and famous artists invited by the textile industries to provide their designs, including: Piero Persicalli, Guido Ravasi and Gio Ponti, with a decorative geometric style inspired by Futurism.
Therefore the students of the "Digital Textile Design" course at Afol Moda-Milano were inspired for their designs by this "modernist" style, interpreting them according to the current trends of contemporary fashion.
Renata Pompas